Raw Audio Models: Finally, Spotify analyzes the actual audio of songs to identify similar tracks in terms of their sounds.Natural Language Processing: Spotify also navigates the Internet and scans for any text data to gather more information about songs.Collaborative Filtering: Using user’s streaming history, Spotify recommends songs that different users with a similar streaming history have listened to.Spotify primarily uses three machine learning techniques to create tailored playlists : #Spotify vs apple music playlists google ai seriesPathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsįigure 2 – Spotify’s “Made For You” Playlists and Discover Weekly Playlist Machine-generated playlists now represent 31% of all listening activities on Spotify, compared to less than 20% just two years ago, attesting to increasing popularity of such playlists to users. This allows Spotify to differentiate itself, as users who are attracted to these auto-generated playlists choose Spotify over Apple, Amazon, and Google. One key offering by Spotify is to provide users with machine-generated playlists like Discover Weekly, a personalized playlist with weekly updates. The question is then, how is Spotify able to fend off its major competitors, who are much more established in the technology industry? Apple Music, Spotify’s nearest competitor, only has approximately half the global subscriber base and market share as those of Spotify. This was a major feat by Spotify, whose major competitors include technology titans like Apple, Amazon, and Google. The rapid growth in the music streaming industry was driven by Spotify, a global leader with ~42% market share and €4.1 billion revenue in 2017. įigure 1 – Global Recorded Music Industry Revenues Since 2014, that decline has reversed following the explosive growth of the music streaming industry which grew to $6.6 billion in 2017 to represent 38% of the global recorded music industry. Spotify also helped reverse the decade-long secular decline in the global recorded music industry, which declined from $25.2 billion in 1999 to $14.2 billion in 2014. In an era in which Apple, Amazon, and Google are dominating the technology world, Spotify has succeeded in besting all of them in the music streaming industry.
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